The Succession Question
Readiness cannot simply be inherited.
A family can transfer shares, assign a title or name a successor. But capability, commitment and identity develop differently.
The next generation may want to continue what the family built. They may want to modernise it, create something beside it, become an owner without becoming the operator—or discover that their path lies elsewhere.
NEXT LEGACY creates room to discover that before major succession decisions are made.
56%
identified specialised skills as a next-generation challenge.
44%
reported perceived lack of interest from next-generation family members.
41%
identified differences in values and vision.
Source: PwC Family Business Survey 2025 — Vietnam report; 32 Vietnam respondents.