#meet #Daniel #storyteller of #storyteller

PEOPLE BELIEVE IN WHAT YOU BELIEVE, RATHER THAN WHAT YOU SAY?

I met Daniel at an innovation meeting in Zurich. Daniel and I had a conversation about 'storytelling'.

Jen: What do you spend most of your time doing?

Daniel: Selling stories.

Jen: What stories do you sell?

Daniel: I sell stories about what happens when people work with us.

Jen: How do you usually start selling stories?

Daniel: My question is, 'Are you in the 92%?' - are you getting caught up in everyday things, and forgetting about the big picture...

Jen: What is required for an effective story?

Daniel: Is it really believing what you say, or saying what you really believe...

Jen: Are there any examples of storytellers who have applied this principle, and it worked… for example Martin Luther King?

Daniel: Yes, he effectively told his dream story, but you know what - the part that everyone remembers about him telling the story - was not in his initial preparation, but at the moment. He started by reading the prepared script, and he could feel the audience getting tired. He started improvising – and said from his heart, ‘I have a dream…’

Jen: Do you see anyone else reading – not improvising, but still inspiring people? For example - Barack Obama…

Daniel: Barack Obama has a compelling structure behind it, he believes it – why me, why us, why now. He truly believes in what he says and he lives up to it...

PEOPLE BELIEVE IN WHAT YOU BELIEVE, RATHER THAN WHAT YOU SAY!

A great week for us, with chances to share what is from our hearts!