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Emprical research

The aims of this study are threefold in their approach to English academy teaching: (i) to assess learner satisfaction, (ii) to assess the impact of satisfaction on loyalty and (iii) to assess the three constructs that we considered to be the antecedents of learner satisfaction: learner motivation, learner attitude and service quality. To collect the data, a questionnaire was developed and delivered to 334 English learners in Spain in 2014. We concluded from these results that learner satisfaction is directly influenced by service quality; whereas learner motivation and learner attitude have no significant impact on learner satisfaction. Moreover, learner satisfaction has a strong impact on learner loyalty. The results also indicated that intrinsic motivation has a direct positive correlation with learner attitude and service quality, whilst extrinsic motivation has an insignificant relationship with learner attitude and a negative relationship with service quality. Amongst the four dimensions used to measure service quality two factors – namely teachers and tangibles (materials, equipment and facilities) – are the most important.

Link: http://dx.doi.org/10.1080/14703297.2015.1088397  

An empirical research done by Jen published on Innovations in Education and Teaching International 

An empirical research done by Jen published on Innovations in Education and Teaching International 

To be shared in a conference in China! 

To be shared in a conference in China!